The Jara Beekeepers Association (JBA) was established to strengthen, promote and protect  interests of Jara beekeepers, by establishing linkages with interested parties and assisting in the bio certification process.

There are few places in the world where Gejuri beekeeping is still practiced. Beekeepers in Georgia use modern methods to make honey. However, mountainous Ajara is an exception. The locals continue the difficult, but century-old tradition of the domestication of wild bees in hollowed wooden logs called Jara.

Jara honey, with its history, production in a bio diverse environment and natural honeycomb has great potential to meet bio certification requirements as well as compete in the international market as a unique niche product.